PRIVACY NOTICE
1. Who is the Data Controller?
KEY Intl. with registered office in Cairo, Egypt -in its quality as data controller ("KEY") which can be contacted at the following email address info@key-intl.org, informs you that it processes the personal data provided by you ("Data") when you purchase or enjoy KEY's products or services, you contact KEY or register and create a personal account on the website www.key-intl.org (“KEY Website”) with the modalities set out in this privacy information notice (the “Privacy Notice”). When you visit and purchase a product at KEY's points of purchase, your Data may also be processed by KEY's local entity that operates the relevant store and manages the sales in order to provide you with products and services you request instore, acting as independent data controller. For further information on the countries where KEY has its stores and the relevant KEY's legal entity that manages each store, please visit the KEY Website or contact KEY. You can also consult the privacy information notice of the KEY's local legal entity managing your preferred KEY's point of purchase that is available instore.
2. What Data are processed?
KEY Intl. collects and processes the following Data: your identifying Data, such as the name and surname, the date of birth; your contact information, including the postal and/or shipping address, telephone number, and e-mail; the details of your purchases and the services used by you, including the spending volume and items purchased, as well as your status as a customer; the information relating to payments done for online and instore purchases; the activities performed on KEY Website, including the details of your personal account. In particular, KEY uses some cookies and other tracking technologies to automatically collect certain information relating to the way in which you use the KEY Website such as the IP address or the URL origin. For further information on the cookies and tracking systems that KEY uses on its Website, please consult the KEY's Cookie Policy; and any other information that you provide in relation to a request of assistance or that can be necessary to benefit from KEY's services in order to allow KEY to better meet your needs. If you provide us any personal data relating to a third-party (for example, your family members or any person to whom you would like to make a KEY gift), please be sure that they agree on any processing of their personal data by KEY. In any case, you should communicate to such third-party individuals that you provided their personal data to KEY, also informing them on the purposes and modalities of the processing as well as on their privacy rights by providing them with a copy of this Privacy Notice.
3. How and when Data are collected and processed?
KEY collects your Data when you visit one of KEY's stores, browse the KEY Website, including by registering and accessing KEY's services through your personal account, or make your purchases both online and instore. Data is processed in paper and electronic form in line with technical and organizational security measures defined by applicable laws.
4. Why Data are processed?
KEY processes Data collected from you for the following purposes: Contractual Purposes and, in particular (i) to manage the sale of its products and provide sale and after-sale services (including, for example, fraud prevention, returns, guarantee and customer support); (ii) in relation to KEY's online activities, to maintain your personal account and offer the services you request through the KEY Website, including the clienteling (that allows you to receive a personalized service from your trusted KEY Advisor when you have applied for it), virtual showroom and e-concierge if requested, as well as the KEY's newsletter service, if you have subscribed to it; and (iii) to provide feedbacks to your information requests that you can submit either in person at KEY's points of purchase, via e-mail or telephone through our Customer Service, or online through the chat that is available on KEY Website. Law Purpose, including to comply with legal and regulatory obligations to which KEY may be subject and to conduct any “Know Your Customer” activity. Marketing Purposes, thus, with your prior consent, to send marketing communications on KEY's exclusive products, services and activities through electronic means (including, for example, email, SMS, MMS, mobile, social network and instant messages) or paper means (including, for instance, traditional mail) to promote its trademarks, services and/or products, as well as to conduct market analysis and statistics, except for communications relating to KEY's newsletter as referred to in letter (ii) above for which you need to subscribe. Profiling Purposes and therefore, with your prior consent, to analyze your habits, interests and preferences in order to offer personalized services and send targeted marketing communications on the basis of your needs. In this context, your Data may also be communicated to other companies of the Egypt Gold group (to which KEY belongs) in order to provide you with a unique shopping experience that takes into account your needs and the preferences expressed by you in all Egypt Gold retailers where you are a customer. Similarly, if you agreed to such sharing of your Data among the Egypt Gold group, KEY may receive information relating to you and provided to other Egypt Gold retailers and use it to personalize its services for you. Marketing Related Legitimate Interest Purposes, to use your Data related to spending volume, product category, store of purchasing, date of birth, status and number of family members on the basis of KEY's legitimate interest to provide a service in line with your needs and send you marketing communications that may be of interest for you. In any case, such marketing communications are sent upon your consent to the Marketing Purposes only. This means that, if you do not agree to Marketing Purposes, KEY does not send you any marketing communications. In addition, Data may be processed to test and enhance KEY's services in order to always offer you services with a high level of exclusivity, provided that such activities need to be carried out through personal data to ensure their reliability. The Marketing Related Legitimate Interest Purposes also include any customer satisfaction surveys that KEY may send you after a purchase is done in order to allow you to evaluate your customer experience at KEY. Such communications indeed help KEY to understand your level of satisfaction in order to identify any issue and improve the services provided, if needed, also maintaining the highest standards of customer experience. In any case, please note that this processing is not intrusive since it takes into consideration only few categories of segmentation, it enhances your experience with KEY and it is always adequately balanced with your legitimate interests in order to protect your rights.
5. How long is Data retained?
Your Data are processed for no longer that is necessary to fulfil the above mentioned purposes and, particularly, For the Contractual and Business Legitimate Interest Purposes, Data are retained for the duration of the contract and/or of the service requested (in case of an account created on the KEY Website, or in relation to services provided by KEY), as well as for the following next 10 years. In any case, your Data will be processed until you unsubscribe from the service and/or you exercise your right to oppose to such communications by clicking on the link available in the end notes of each communication received. For the Law Purposes, your Data are stored in accordance with the specific limitation periods defined by law. For Marketing and Profiling Purposes, your Data are stored for a period of 7 years from the last purchase done and/or from the last contact with you (e.g. participation to an event, access to a specific service and opening of a newsletter). For Marketing Related Legitimate Interest Purposes, Data are retained for a period of 7 years from the last purchase done too, notwithstanding your right to object to the processing at any time. Upon expiry of the above mentioned retention periods, your Data will be automatically deleted, aggregated or made anonymous in a permanent and non-reversible way.
6. Which are you rights as data subject?
You may always enforce your privacy rights, for example you may access your Data, verify your Data content, origin, accuracy, ask for your Data to be integrated, updated, amended, deleted, or blocked for breach of law, as well as object to the processing of your Data for legitimate purposes. In addition to the rights above, you may ask for a restriction of the processing, your Data portability and lodge a claim before the competent Data Protection Authority, if the premises subsist.
7. How to contact KEY?
If you have doubts, questions or complaints with regard to the collection and processing of your Data, or your wish to exercise one of your privacy rights above, please contact KEY by sending an e-mail to the following address info@key-intl.org
8. Change, Update and Contacts
This Privacy Notice will be effective from the date of update indicated in the heading. KEY might change and/or integrate this Privacy Notice, also as a consequence of further law modifications and/or integration. Updates and modifications will be notified in advance, and you will be able to consult the constantly updated Privacy Notice on the KEY Website.